BOMIMO® (Body + Mind + Mojo) is a new UK based supplement brand specifically developed for women, by women, to help nourish the body and mind, and to help maintain a youthful vitality and optimism (mojo).
When a woman’s hormones are in sync, she’s a powerhouse, but when they’re out of balance, they wreak havoc on her body, mind and mojo. Too many women’s gifts are smothered by hormone imbalances, preventing them from being the best version of themselves.
BOMIMO® shakes have been designed to help support women to maintain optimum health at each hormonal stage, from puberty to pregnancy, perimenopause to post-menopause, helping them to achieve a better balance, so that they can feel leaner, stronger, happier, energised, more vital, and ultimately sexier, every day.
Each delicious shake has been scientifically formulated to contribute towards achieving hormonal equilibrium, alongside providing a combination of essential vitamins and minerals, plant-based proteins and super foods, botanicals and herbs, and ingredients to support weight management.
Meet Our Founder
Samantha Williams, Founder and CEO of BOMIMO®
Samantha is a successful entrepreneur and self-confessed health and fitness fanatic! After spending many years on the trading floors of London and New York, she left her fast-paced City career to have a family and has three children. She built her first business from her kitchen table in 2015 (a two-site indoor trampoline park brand called Rush UK), reaching £6m turnover within two years.
In 2020, during the COVID 19 pandemic, Sam was experiencing the unwanted symptoms of perimenopause and after researching what lack of information and convenient nutritional support was available to women in the menopause, she came up with the concept of BOMIMO®.
She made the decision to step down as CEO of Rush UK in order to build and grow a new business, BOMIMO® which is a business that has been created out of a passion to help women to be the best versions of themselves, at every stage of their lives.
Alongside being the Founder & CEO, Sam is a wife, mother, daughter, sister and friend. She really can relate to other women who are being affected by hormonal imbalance at different stages of their lives, from puberty to pregnancy, perimenopause to post menopause and beyond.
See recent article about Sam Williams in We Are The City - Inspirational Women
The BOMIMO® Mission
At BOMIMO® we believe that every woman should be allowed to glow, both inside and out, at every hormonal stage of their life. We want to support every woman in the overwhelming days of simply just being a woman!
Our passionate and dedicated team at BOMIMO® are devoted to making complete nutritional products that are efficacious and can be easily absorbed by the body, so that they contribute to every woman’s optimal wellness and vitality. But we also want our products to be affordable, convenient and enjoyable to consume. Rather than be faced with taking a multitude of daily tablets, capsules and powders, we have combined all of the nutrients you may need into an all-in-one delicious shake.
We also want to be a business that does the right thing for the planet, for its staff, and most importantly for its customers, and to be a brand that people will be proud to be associated with.
What We Believe In
Being Supported by Experts
All BOMIMO® shakes have been formulated by Registered Nutritionist, Shona Wilkinson. Shona started her career as a lawyer. After leaving the legal industry, she qualified as a Personal Trainer and Life Coach. Realising that this was only a small part of the health jigsaw, she then qualified as a Registered Nutritionist. Shona is a member of the Professional Associations BANT (British Association for Nutrition and Lifestyle Medicine) and CNHC (Complementary and Natural Healthcare Council) as well as the Royal Society for Medicine.
Shona held several positions at NutriCentre (Tesco) between 2007 and 2016, where she progressed to Head Nutritionist leading a team of 74 nutritionists and in charge of the online & offline product selection. She also became a Senior Leadership Team Member advising Tesco on nutrition matters, providing expert advice on claims legislation and product formulation and safety. She also led and developed the own label project for a full range of products
Shona now works as an Independent consultant, advising nutritional brands and retailers on the health industry market and product development. She specialises in:
- Formulation and development of supplements
- Supplement and supplement protocols specialist
- Expert of industry claims compliance
- Adviser on supplement retail
- Adviser on trends in the health industry
- Adviser to retail buyers
- Management of nutritionists and nutritional services
- Health writer for blogs, magazines and newspapers
- Writer of curriculum courses
Being Passionate about High Product Quality
All BOMIMO® shakes have been carefully developed by an experienced team of product development specialists who are obsessed with quality, food safety, reliability and consistency. All of our shakes are produced using the highest quality ingredients that can be easily absorbed by the body and will be efficacious. All of our shakes are blended in facilities that meet the strictest quality standards, highest safety standards and regulations.
To Reduce Food Waste and Be Eco-Friendly
All BOMIMO® shakes will have a long shelf life, which allows us to reduce food waste to a minimum. Even the by-products of our raw materials are largely reused, reducing the food waste of our supply chain too.
Being Environmentally Friendly
Sustainability will be at the heart of everything we do at BOMIMO®. We will focus heavily on how to help reduce food-related carbon emissions and food waste, as well as reducing animal cruelty. Plus, our shakes will have a naturally long shelf-life, which means zero food waste, and will use minimal packaging, to help further reduce waste.
To Be Affordable
BOMIMO® shakes will be available for purchase from £2.49 per 25g serving of The MenoShake™(less than a coffee!).