World Menopause Awareness Month - October 2023

World Menopause Awareness Month - October 2023

As the leaves start to change and the air grows cooler, October brings with it more than just the promise of autumn. It's also the time to acknowledge and raise awareness about a natural yet often misunderstood phase in a woman's life – menopause. World Menopause Awareness Month, observed throughout October, aims to shed light on this significant transition that women experience and promote better understanding, support, and empowerment.

The Menopausal Transition: What is Menopause?

Menopause is a natural biological process that marks the end of a woman's reproductive years. It typically occurs in the late 40s or early 50s, although the exact timing can vary. Menopause is officially diagnosed when a woman has not had a menstrual period for 12 consecutive months. Leading up to menopause, women go through a period called perimenopause, which can last several years. During this time, hormonal changes can lead to a variety of physical and emotional symptoms.

Symptoms and Challenges

Menopause is often associated with a range of symptoms that can vary widely among individuals. Common physical symptoms include hot flashes, night sweats, vaginal dryness, and changes in sleep patterns. Emotional symptoms can encompass mood swings, irritability, anxiety, and even depression. While these symptoms are a natural part of the menopausal transition, they can significantly impact a woman's quality of life.

Cultural Perspectives and Stigma

Despite being a universal experience for women, menopause remains shrouded in cultural stigmas and misconceptions. In many societies, menopause is viewed as a taboo subject, seldom discussed openly. This lack of dialogue can lead to a lack of awareness and understanding, making it difficult for women to seek appropriate help and support during this phase.

World Menopause Awareness Month: Raising Awareness

World Menopause Awareness Month plays a crucial role in breaking down these barriers. It provides an opportunity to raise awareness about menopause, educate women and their families, and promote open conversations about this natural transition. Through workshops, seminars, online campaigns, and informative articles, the aim is to dispel myths, reduce stigma, and encourage a more informed and empathetic approach to menopause.

Empowerment and Education

Education is key to empowering women to navigate through menopause with confidence and grace. World Menopause Month focuses on providing accurate information about the physiological changes occurring during this phase. Understanding the hormonal shifts and their impact on the body can help women anticipate and manage symptoms better. Moreover, learning about available treatment options, from lifestyle adjustments to hormone replacement therapy, enables women to make well-informed decisions about their health and well-being.

Supportive Networks and Mental Health

The emotional aspect of menopause should not be underestimated. The combination of physical symptoms and hormonal fluctuations can take a toll on mental health. World Menopause Awareness Month advocates for creating supportive networks where women can connect, share experiences, and offer each other comfort and advice. This camaraderie can help counter feelings of isolation and foster a sense of community during a time of change.

Promoting Self-Care and Well-being

Self-care becomes especially important during menopause. Women are encouraged to prioritise their physical and emotional well-being. This can include regular exercise to manage weight and boost mood, a balanced diet rich in nutrients, mindfulness practices to alleviate stress, and engaging in activities that bring joy and fulfilment. World Menopause Month emphasises these self-care practices, guiding women toward a holistic approach to their health.

Partner Involvement and Family Support

Menopause doesn't affect just women; it also impacts their partners, families, and loved ones. Open conversations within families can provide a better understanding of the challenges women face during this transition. Partners can play a crucial role in offering emotional support, patience, and empathy. World Menopause Month encourages partners to learn about menopause alongside women and become allies in this journey.

Workplace Awareness

The workplace is another arena where awareness about menopause is essential. Many women experience symptoms that can affect their professional lives. These might include difficulties with concentration, memory lapses, and fatigue. Employers can support their female employees by creating an environment where discussions about menopause are welcomed, and reasonable accommodations can be made if needed.

Medical Guidance and Healthcare Access

For some women, menopause can bring about more severe symptoms that require medical intervention. World Menopause Month emphasises the importance of seeking professional guidance. Regular check-ups with healthcare providers can help monitor changes in health and provide guidance on appropriate treatments. It's also an opportunity to discuss any concerns and ask questions about the menopausal journey.

GenM - Collaborative Partner with BOMIMO

Thanks to the pioneering efforts of companies like GenM, the landscape around Menopause is changing. In honour of World Menopause Awareness Month, let's delve into the groundbreaking work that GenM is doing to empower women during this transformative phase of their lives. 

GenM's Vision and Mission

GenM, a trailblazing company at the forefront of women's health, recognised the pressing need for innovation and support for women going through menopause. Their vision centres on transforming menopause from a phase fraught with discomfort and uncertainty into an opportunity for personal growth and empowerment.

With a mission to provide women with comprehensive information, resources, and solutions tailored to their individual needs, GenM is revolutionising the way menopause is understood and managed.

Education as Empowerment

At the heart of GenM's efforts lies education. The company is committed to equipping women with the knowledge they need to understand and embrace this transitional period. GenM's online platform offers accessible and trustworthy information about menopause, debunking myths, and clarifying misconceptions. By fostering awareness and understanding, GenM empowers women to take control of their health and well-being. GenM created the M-Tick in response to their groundbreaking research that revealed 78% of menopausal women wanted to buy products that support and relieve symptoms if labeled as menopause-friendly. The M-Tick symbol aims to make it easier for women to visually identify menopause-friendly products.

GenM MTick

Personalised Solutions

Understanding that each woman's journey through menopause is unique, GenM is dedicated to providing personalised solutions. Through cutting-edge technology, they offer tailored recommendations for managing symptoms, improving sleep, and enhancing overall quality of life. This individualised approach ensures that women receive guidance that aligns with their specific needs and preferences.

Supportive Community

Menopause can sometimes make women feel isolated. To counteract this, GenM has created a vibrant and supportive online community where women can connect, share experiences, and offer each other advice. This sense of belonging is invaluable in helping women navigate the challenges of menopause while fostering a sense of camaraderie and understanding.


15.5 million women in UK are currently in Menopause

Research and Innovation

GenM's commitment to advancing menopause care is further evidenced by their dedication to research and innovation. The company is actively involved in supporting brands who are developing new therapies, medications, and techniques to alleviate menopausal symptoms. By collaborating with medical professionals and researchers, GenM is contributing to a brighter future for women entering this stage of life.

We See You Campaign by GenM for World Menopause Awareness Month October 2023

World Menopause Awareness Month - "We See You" Campaign

Every year, the month of October is designated as World Menopause Month. During this time, GenM amplifies its efforts to raise awareness about menopause and highlight the importance of de-stigmatising the topic. Through various online campaigns, events, and partnerships, GenM works tirelessly to ensure that menopause receives the attention and support it deserves. This year, the GenM World Menopause Month all-partner Campaign has been designed to raise awareness of the 48 menopause symptoms, and is underpinned by the message:

To those going through the menopause, we understand that you might feel invisible, but… 'WE SEE YOU'.

The GenM Collective are committed to making menopause support more visible, so more people feel seen, heard, and understood around the world. They are a collective of responsible brands, which BOMIMO is product to be a part of,  that have the courage, conviction, and commercial drive to stand up for the menopause and stand out on the shelf. To normalise the conversation and ensure more people have the education, awareness, and product choices they need to manage their menopause, their way

GenM's groundbreaking work in the realm of menopause is a beacon of hope for women around the world. By providing education, personalised solutions, community, and pioneering research, GenM is empowering women to embrace menopause as a natural phase of life. As we celebrate World Menopause Month, let's acknowledge and support companies like GenM that are championing women's health and well-being with innovation and compassion.

World Menopause Awareness Month is more than just a month-long observance; it's a call to action. It's a time for society to acknowledge and appreciate the experiences of women as they navigate through a significant life transition. By raising awareness, promoting education, encouraging supportive networks, and fostering open conversations, we can transform menopause from a taboo subject into a topic that is met with understanding, empathy, and solidarity. As we commemorate World Menopause Month each October, let us strive for a world where women can embrace this phase of life with confidence, empowered by knowledge and surrounded by a community of support.

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